TOURISM MARKETING TIPS FOR SMART BUSINESSES AMID COVID-19

These are difficult times for the tourism industry and the losses are irreparable. The situation calls for action, and companies will need to be as creative as possible to survive the crisis. Inspired by the ideas of many companies, here are three tourism marketing tips that will surely help in this time of crisis.

It is often said that every crisis brings opportunities and the important thing is to know how to make the most of them. Here are some strategies that travel and hospitality businesses around the world are using to stay relevant.

Social media, the greatest ally

During the lockdown, the number of people turning to social media has increased significantly. For example, Italy recorded a 70% increase in internet usage in just a few weeks, while in Mexico it has already increased by 30%.

Now is the perfect time to take advantage of social media and online sales. Some hospitality providers and agencies have taken a look at travelers’ trips on Instagram to offer summer promotions or showcase their hotels and gain followers who dream of traveling after the pandemic ends. let’s see.

Get famous.

Use this time to strengthen your brand. Some businesses are changing from within without fear. For example, you might consider taking advantage of the situation and turning your website into an information hub, updating it with travel cancellations and reschedules, including changes to hotel or trip reservations. can do

This will allow your company to gain the trust and loyalty of many visitors, thereby establishing itself as a company that cares about customers.

Offer new services.

You have to adapt yourself to survive. Some hotels have turned to creativity and turned their rooms into quarantine facilities. A clear example of this is Le Bijou, a boutique hotel in Switzerland that chose to stay open 24/7 so people could isolate themselves in their rooms. Of course, the hotel followed the necessary procedures, which covered all the customer’s needs and included coronavirus testing and medical visits. Just remember, don’t let circumstances stop you from running an active business.