TOP 5 TECHNOLOGY TRENDS SHAPING TOURISM IN 2024

Significant technological advances, including artificial intelligence (AI) and green technology, are set to shape the tourism industry by 2024 and will impact travelers, hoteliers, accommodation providers, holiday rental operators, OTAs and other travel companies. will be waited. The Growth Tourism Review presents five key technology trends affecting tourism in 2024.

1/ Generative AI to Become

Generative AI, considered the next generation of AI, is assisting travelers with the booking process, simplifying the work of travel professionals, and assisting businesses from property owners to hoteliers and vacation rentals to rental companies, giving them the opportunity to streamline business operations. It also frees up more personal time.

2/ Green Technologies on the Rise

Green technologies are environmentally friendly solutions that aim to reduce human impact on the environment. This year, we will see more technological advances in sustainability, including increased automation and the use of alternative energy sources to reduce carbon emissions. Major companies such as Google and Apple have committed to achieving net zero emissions by 2030. Additionally, many hotels, vacation rentals, and other independent accommodations are more environmentally friendly, leading to higher bookings and guest satisfaction.

3/ Everything Is Faster Thanks to 5G

Passengers can now enjoy faster connectivity, including better TV and internet speeds and reliable mobile connections. 5G is another technology trend taking shape this year. This has been proven in remote areas and even on cruise ships. Additionally, the number of 5G hotspots supporting immersive experiences with social media bookings and streaming in high-quality, high-definition virtual reality or MICE events is rapidly growing. Additionally, 5G technology is designed to reduce battery consumption and increase compatibility with more devices. Additionally, the implementation of IoT (Internet of Things) sensors will facilitate data analysis.

4/ Strong Impact of Mobile Applications on B2B

Mobile applications are expected to continue growing in the B2B sector due to the convenience and connectivity they provide. According to a study by Booking Group, 76 percent of international travelers value mobile apps because they reduce the stress associated with travel planning. By comparison, 60% would use an app that promotes sustainable tourism and offers rewards. Influencers also work with social media partners to facilitate bookings through various channels. With the rise of affiliate programs and e-commerce marketplaces, anyone can become a travel producer and earn a percentage on bookings.

5/ Rise of Strategic Technological Collaborations and Integrations

More and more tourism companies are working together to expand their reach and become stronger. For example, in December 2022, Expedia Group signed B2B agreements with Iberia and Ryanair. By adding partners, Expedia increased its revenue by 55% in the first three months of 2023 compared to the same period last year.