When it comes to tourism strategies, marketing has positioned itself, without a doubt, as an important tool for most companies directly or indirectly involved in the travel and hospitality industry.
Why? There are several reasons for marketing in the service of tourism.
SEO and SEM: Google, above conversions
Getting the best position on Google for all keywords and searches within your field will give you an impressive advantage over the competition. Perhaps the best example is Booking Holdings (as in just one quarter spent about $1.3 billion on “performance marketing”) – how it ranks because of keywords (SEO), as well as AdWords (SEM). Advertising through paid searches, served by Google, has turned profitable.
Over 80% of online conversions come from organic searches, and it’s no secret that most online travel agencies (OTAs) have chosen SEO and SEM as their main online tourism marketing tools. What is it.
For many tourism sites, working on keyword strategies and search intent, as well as specific, geo-located, and original content based on these areas, has kept them ahead of the competition.
Many small travel companies are convinced that SEO is no longer reasonable, mostly because Google favors the big fish and well-known brands that spend huge budgets on their SEO marketing and, to compete with has become unbearable.
However, there is a huge amount of opportunity to succeed in organic search and help your travel business grow as a result, even on a modest budget.
If you use this advantage as a small business, there are many possibilities to grow your audience and your business.
A small business size can be an advantage and gain space to compete with the travel market leaders and come out on top. For example, if your domain doesn’t have the power to rank in search engines for desirable, yet highly competitive keywords in the travel industry, you may need to look for editorial websites focused on tourism. which allow you to advertise your travel services, property or destination one way or the other. This is called Barnacle SEO. The ideal publishing property should be relevant to your target audience which already ranks high in SEO terms.
Web Design and UX: Convenience at Your Fingertips
User Experience (UX) is, without a doubt, the determination to drive a user through a website to a hotel or accommodation. That means creating a place where booking is not only easy, but customers feel like they are already enjoying their stay.
To do this, it has become necessary to work on the briefing for any marketing strategy, and hotel chains know it: branding is important, but the customer is the one who ultimately decides, not the brand. This is further proof that marketing is at the service of tourism, and tourism is at the service of the customer.
Product Sheets and Booking Engines: This is what’s inside.
Taking care of product sheets within the booking process is becoming essential for all hotel chains, which increasingly hire specialist marketing agencies for all parts of the conversion process: web designing, positioning, and content. Creation, including booking engines.
Product sheets are the materialization of the service offering, or in simple terms, what people will see before buying a product or service, so it is very important to prepare them carefully. They should add value, and having information that is clear and easy to read will make a difference.
The key to getting reservations is in the small details, and hotel chains are well aware of this not only thanks to the information they can collect every day, but also at events like international tourism and travel fairs and exhibitions, where marketing agencies Showing off. Ability to guarantee the success of our clients throughout the year.