HOW TO ATTRACT DIFFERENT TYPES OF TOURISTS – THAT IS THE QUESTION!
Travel has become a real necessity in the present day. According to the World Tourism Organization (UNWTO), 1.4 billion international tourist arrivals were recorded in 2018. This figure represents growth of 6 percent compared to 2017, and was maintained in 2019, establishing travel and tourism as a key engine of economic growth and development worldwide for the new decade. The industry was established.
According to the UNWTO, during these past years, the reasons people travel have changed. Some of the main goals of modern travelers include healthy activities, spirituality, cultural enrichment, business, and training or learning. All these different reasons for travel represent different types of tourists, whose needs and preferences can vary considerably. A smart hotelier, travel business owner, or destination promoter must know what their preferred types of tourists want, and offer it to them.
The Gourmet Tourist
For the gourmet traveler, also known as a “foodie,” their compass is their palate and passion for food, which inspires this type of traveler to explore the world. For the fun-loving tourist, there’s no limit to bars, pubs or restaurants. Also, they are usually quite sympathetic and choose to taste a country’s food, live like a local, get to know the people and the history.
If we want to attract the discerning tourist, we must offer destinations that are a challenge to the palate because what they are looking for is to hear stories from F&B (Food and Beverage) experts who Prepare traditional dishes.
Cultural tourists
A cultural tourist travels through the history of civilization through the customs and traditions of each country. Cultural tourists are usually the most tolerant because they have the ability to adapt to different realities and their environment. In addition, they have extensive knowledge of art, architecture and even religion.
If we want to reach a cultural tourist center, you must have two things: a tourist guide who knows the places and is able to solve all kinds of questions, and a calendar of festivals, because traditional events are usually But there are great opportunities for it. cultural enrichment.
Industrious tourists and digital nomads
The industrious type is a very interesting tourist. On the one hand, there are those known as ‘digital nomads’ who work as freelancers and find inspiration in their travels. On the other hand, there are those types of tourists whose work requires them to constantly travel for business and meetings. It is thanks to the industrious tourists that we can use the term ‘blazer’ today. This group has a short time to get to know new destinations, so if we want to connect with them, we must offer a quick but meaningful itinerary that fits their schedule to the most relevant aspects of the country. Cover.
How to attract different types of tourists – that is the question!
Shopping tourist
The shopping tourist is the latest evolution of the compulsive consumer who travels with a nearly empty suitcase, hoping to fill a cosmopolitan destination. Those who practice shopping tourism know all about planning, how to save every last penny on accommodation expenses, and they are alert to any possibility that may arise regarding offers, promotions, payments and taxes. live
To attract shopping tourists, we must offer all the services to make shopping an easy experience. This includes good transport, excellent management at the airport and above all, including a detailed map of shops or highlighting luxury brands, which is a major attraction for Eastern tourists.
The Adventure Tourist
The adventure traveler is the most independent of all types of travelers. This practice, or travel philosophy for some, is also known as slow tourism and is different from others because of the sense of freedom and fearlessness that comes with traveling the world with little more than a backpack, passport and a pair of good shoes. . For the adventure traveler, there is no destination to reach but the road becomes the journey. There’s no itinerary, no agenda or schedule: it’s all about the need for adventure.
It is not easy to connect with this type of tourist as it is their own drive that takes them from one place to another. To meet your demands, many travel consultants have exciting career opportunities available.
